Yvone M. Kon's Page

I remember reading one of those typical glossy teen magazines as a shy, 15 year old girl, and seeing an article about how to get a boy interested in you. Of course, back then, finding a boyfriend and getting him to ask me to “go with” him was one of the MOST IMPORTANT things in my life. Well, that, and finding the brightest, most blinding, neon pink, cut-off sweatshirt, clear jelly shoes, and enough Aqua Net hairspray to make my hair bigger, stiffer and higher than ever before, for our school’s… Continue

So, I was visiting Naomi Dunford’s blog over at IttyBiz and she had a great post a couple of weeks ago about how some of her readers had no idea what she actually did for a living. Basically, she wrote that if people had no idea what she did for a living after reading her blog all this time, they probably didn’t know what they did for a living either. I can’t tell you how many meetings I’ve had with new… Continue

As I scanned through my Google Alerts today, I found not one but TWO blogs about email marketing. According to Mike Alvero’s blog over at Internet Marketing Tips, email is not only the most effective marketing tool, but also the most efficient marketing tool for online businesses - when sent to a GOOD, TARGETED list of subscribers. Robert Fleming at the… Continue

Recently I’ve noticed a lot of questions on LinkedIn and a few other forums about email marketing. The number one question seems to be whether or not it’s a good idea. So, I decided to tackle this somewhat controversial issue myself.

First off, since I am a Virtual Marketing Assistant, I believe email marketing can be very beneficial to small businesses - IF it is done the right way. Heck, I rely on email for 99.9% of my communication with clients and poten… Continue

O.K, I admit, I only heard the term “Virtual Assistant” or “VA” a few months ago. Unbeknownst to me, I’ve actually been a VA for years now without even knowing it. I realize that doesn’t bode well for me with potential clients, but hear me out. Sure, I’ve heard of “freelancers” and “independent contractors”, but a VA? Never heard of it! And neither have a lot of other people either. The term is fairly new. 99% of the time when I tell someone I’m a Virtual Marketing Assistant I get the same quest… Continue